MLMORRISMorris Liu
Personal portfolio
Back to all cases

CASE STUDY / Consulting

Global Consumer Enterprise Data & AI Adoption

Consumer Goods, Retail & Enterprise Operations

Served as project manager and AI/data lead for enterprise AI strategy, use-case assessment, and implementation planning to accelerate data adoption and business innovation.

Global Consumer Enterprise Data & AI Adoption editorial illustration
2026Period
AI & Data LeadRole
Enterprise AIFocus

Delivery Details

This programme focused on converting enterprise data capabilities into deployable AI applications. Business interviews and use-case workshops built a demand portfolio, prioritized by value, data maturity, technical complexity, and governance risk, then shaped a phased roadmap, ownership model, and pilot recommendations for cross-functional adoption.

01

Industry Context

In a global consumer enterprise, data and AI opportunities span sales, marketing, supply chain, and management functions, each with different maturity, value goals, and risk tolerance. A consistent use-case assessment and governance model is needed to prevent resources from fragmenting across isolated proofs of concept.

02

Business Problem

The enterprise had diverse data and AI ideas but lacked consistent value assessment, prioritization, and an adoption roadmap.

03

What I Built

Built a use-case scoring framework combining business demand, data maturity, risk, and delivery effort.

04

Business Impact

Produced a cross-functional AI roadmap that focused resources on high-value, executable opportunities.

For career conversations, advisory work, or a concrete Data & AI project, feel free to get in touch.

Want to discuss a similar problem?

Contact me