MLMORRISMorris Liu
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CASE STUDY / Data Engineering

Global Consumer Enterprise Data Integration & Governance

Consumer Goods, Retail & Enterprise Data

Led enterprise data integration, governance framework design, and digital transformation planning to create a consistent foundation for trusted data use.

Global Consumer Enterprise Data Integration & Governance editorial illustration
2026Period
Data LeadRole
GovernanceFocus

Delivery Details

This project addressed enterprise data distributed across systems and functions by designing an integration architecture and governance framework. It covered source inventory, critical data definitions, quality and ownership controls, integration workflows, and a phased roadmap so reporting, analytics, and AI could rely on consistent, traceable data.

01

Industry Context

Global consumer enterprises operate across markets, brands, and business systems, where master, transaction, and performance data often suffers from inconsistent definitions, duplication, and unclear ownership. Integration and governance provide the trusted foundation required by BI, forecasting, and AI.

02

Business Problem

Fragmented sources, inconsistent definitions, and unclear ownership limited reporting trust and cross-functional use.

03

What I Built

Mapped sources and flows, then designed governance roles, quality rules, shared definitions, and an integration roadmap.

04

Business Impact

Established a scalable trusted-data foundation for BI, analytics, and AI adoption.

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